Nuuvy Brand
The Nuu Way To Review Stuff |
What’s This Nuuvy Biz?
Nuuvy.com is “entertaining online videos” meets “user-supplied product reviews.” Think of it as a new way to recommend cool stuff to your family and friends, or a new way to review products that you think people should know about.
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Nuuvy allows anyone—yes, anyone—to produce product reviews on video and post them on Nuuvy.com for others to view and discuss.
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People will discover new and exciting products on Nuuvy.com, they will see how these products work, and they will find out where to buy these products for the best price.
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Behind the Scenes – How It All Began
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FADE IN:
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INT. NON-DESCRIP. SOUTHERN CALIFORNIA OFFICE – DAY
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In the Summer of 2006, Entrepreneur Kurt Lohse—clad in polished brass armor—is sitting at his desk when he decides something should be done to make shopping easier, more effective and more entertaining for all.
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Pondering beneath a massive array of arcing Tesla coils, Lohse relies on his web publishing experience as founder and CEO of Keycode.com (an award winning* web business) to come up with a solution.
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And then it hits him. Real people—not ad agencies—should show shoppers what makes hot new products hot! And so, the idea for an online video review service is born.
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But . . . what should the new web service be called?
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CUT TO:
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INT. LOHSE HOME – NIGHT
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Lohse is sitting with his 3-year-old daughter.
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Asked whether she wanted to watch “Finding Nemo” for the 405th time, Lohse’s little girl tells him, “No, I want a new-vie, daddy,” putting the words “new” and “movie” together. A light bulb goes on in Lohse’s head.
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Lohse decides to use the name “Nuuvy” for his online video review service because the name is short, unique, easy to say and memorable. The name spontaneously represents the theme of providing exciting product reviews on video in a “nuu” and fun way.
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The universe smiles.
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FADE OUT.
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*(Keycode.com won Linkshare’s 2006 Merchant’s Choice Award and TopTenReview.com’s Best Online Coupon Site of 2006 & 2007!)
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Vision
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Our vision is to create a web service that makes shopping easier, more effective and more entertaining.
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Mission
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We hope to build Nuuvy.com as a website people can trust. We will maintain quality control of the content provided so that Nuuvy remains a place to find helpful video reviews for truly great products.
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Values
| Here’s what we like: |
Here’s what we don’t like: |
| Honesty |
Bias |
| Responsibility |
Apathy |
| Helpfulness |
Hostility / Flaming |
| Humor |
Boredom |
| Education |
Deception |
| Creativity |
Thoughtlessness |
| Pop culture |
Hair bands |
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The NuuvyMaker’s Vision
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A movie doesn’t have to be boring in order for it to deliver a powerful message. Equally as much, online shopping doesn’t have to be boring in order for it to be informative and useful.
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NuuvyMakers will forever strive to showcase new and exciting products on video in a fun and interesting way. Who qualifies to be a NuuvyMaker? Anyone who has a video camera and likes to show off cool new stuff can produce Nuuvys and post them on Nuuvy.com.
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Audiences of all types will delight in watching Nuuvy videos. They’ll be able to see how regular people use and react to products through active and entertaining video demonstrations as opposed to reading a series of anonymous and mundane reviews with product stills and technical specs.
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Why Nuuvy Gets the Greenlight:
-People need and crave entertainment, even when they shop. Nuuvys will help you experience what it’s like to touch and feel new products virtually before you buy them. When done right, Nuuvys will inform and surprise you, and put you on the edge of your seat…
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-Many products are not represented well by brief advertising copy and a few still shots of the product! Nuuvys put you right in the action…
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-Nuuvys are made by the people for the people! The modern Everyman is king and queen here…
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-Anyone with a cool product, a video camera, and an opinion can become a NuuvyMaker! Hugely entertaining and way cool…
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-People want the opportunity to win prizes all the time! Nuuvy plans on issuing points to active Nuuvy users and NuuvyMakers that can be traded in for all kinds of great prizes. Two very big thumbs up…
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NuuvyMaker Tips
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-Nuuvy Reviews must be honest and unbiased. No advertising, please.
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-Nuuvy Reviews should be informative and entertaining. Show us everything.
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-Nuuvy Reviews must not exceed eight minutes in length. No epic Nuuvys, please.
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-Nuuvy Reviews must be clean. Nuuvys containing profanity, nudity or other inappropriate material will be left on the cutting room floor. To see what Nuuvy considers inappropriate material, read Nuuvy Regulations.
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-Nuuvy Reviews should include the following:
1. Several views of the product, including close-ups, medium shots and wides
2. A sneak preview or visual representation on how the product works
3. The cost of the product and maybe even a price range of the various brands
4. Places to find the product for purchase
5. The NuuvyMaker’s honest opinion |
-Nuuvy Reviews can compare various brands of a product within one Nuuvy video.
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Nuuvy.com should be a place to find great products, and therefore we encourage NuuvyMakers to be honest in recommending truly great products. You may create and post reviews of products you don’t like or that have safety issues, or you can even discuss the features you don’t like about the things you recommend, but try to focus on helping people find stuff you think represents a good buy.
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We Want CameraHeads!
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If you help us make the most helpful and most entertaining Nuuvy reviews possible, we’ll help you earn some cool prizes!
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Become a New NuuvyMaker right away when you make one Nuuvy Review. Make between 10 and 24 Nuuvys and you earn NuuvyStar status. Make 25 or more Nuuvys and you gain the right to call yourself an official Nuuvy CameraHead. CameraHeads have the best chances of winning prizes.
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All NuuvyMakers will have the opportunity to earn points based on their participation in the Nuuvy biz. An accumulation of those points can be traded in for low-end merchandise such as mouse pads, t-shirts and hats, all the way up to more expensive merchandise such as digital cameras, video cameras, flat screen monitors and even high-end video production gear.
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We’ll award points to NuuvyMakers for various achievements. Here are some examples:
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- We’ll give NuuvyMakers 1 point for each Nuuvy video they submit that gets approved for publication.
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- We’ll give NuuvyMakers 2 points (and a colorful badge that will show up next to their user icon) once they’ve submitted their 10th product review as a graduation present from New NuuvyMaker to NuuvyStar.
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- We’ll give NuuvyMakers 5 points (and a new colorful badge that will show up next to their user icon) once they’ve submitted their 25th product review as a graduation present from New NuuvyStar to CameraHead.
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-We’ll give NuuvyMakers 5 points for producing the most viewed video of the month.
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-We’ll give NuuvyMakers 5 points if they maintain a five-star rating for any six-month period.
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-Each month, we’ll give 10 points to the NuuvyMaker who added the most friends to their Nuuvy friends list.
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Above all, we encourage Nuuvy users to have fun. Nuuvy.com will ultimately be as good as the community that embraces it.
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See the Stars
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Nuuvy users can rate any NuuvyMaker’s work. When reviewing a Nuuvy, please take into account the entertainment value of the piece, the helpfulness of the piece and whether the NuuvyMaker was truthfully reviewing the product, or if the piece seemed biased and more suitable for advertising.
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Nuuvy users will be asked to vote in the following three categories:
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| 1. The Nuuvy video |
| 2. The product reviewed in the Nuuvy |
3. The NuuvyMaker
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| Rating System |
Five Stars- Excellent
Four Stars- Very Good
Three Stars- Good
Two Stars- Fair
One Star- Not Very Good
No Vote- Bad
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